Event Enablement
For the People Behind the Experience
Event Enablement Academy is a 6-week live certification for people managing corporate events who want stronger production training, practical tools, and the confidence to work with vendors, stakeholders, and show teams.
Built by Bash Creative. Founding cohort by invitation.
When the Event Lands on Your Desk
A corporate event can move quickly once it becomes yours. A leadership summit, client dinner, product launch, offsite, or all-hands can turn into a long list of vendor decisions, budget questions, contracts, floor plans, food and beverage choices, A/V needs, and safety considerations.
Event Enablement Academy gives you the production language, planning structure, and practical judgment to manage those moving parts with more confidence.
You’ll learn what questions to ask, where common red flags show up, and how experienced producers think through decisions before show day. When someone asks for the ROS, the vendor comparison, the service plan, or the contingency approach, you’ll have a better sense of what belongs there and why it matters.
What You’ll Walk Away With
In 6 weeks, you’ll build a working foundation across the six areas that shape a professionally run corporate event.
Week 1: Production Management + Budgeting
What You’ll Learn → How to structure an event plan, connect scope to cost, and build a budget that supports better decisions.
Week 2: Contracts + Negotiating
What You’ll Learn → How to read vendor contracts for common risk points, compare vendor options, and prepare for negotiation conversations.
Week 3: Environmental Design
What you’ll learn → How to plan spaces around guest flow, signage, staging, brand presence, and atmosphere.
Week 4: Audio / Visual
What You’ll Learn → You’ll learn how to use basic A/V language, review technical plans, and support smoother show flow.
Week 5: Food + Beverage
What You’ll Learn → You’ll learn how to choose service styles, plan for dietary inclusion, and explain hospitality choices through guest experience, budget, and timing.
Week 6: Safety
What You’ll Learn → You’ll learn how to identify credible risks, organize them clearly, and prepare contingency plans before show day.
By the end, you’ll have a working portfolio of event production artifacts and the language and judgment to back them up in any room.
How It Works
Live, structured and built for real event work.
Two 90-minute sessions per week, Tuesday and Thursday. Cameras on. Breakout rooms. Real case studies. You’ll work through production decisions with your cohort in the same practical way event teams work through them in the field.
Expert-led.
Every module includes insight from reputable senior professionals in each discipline, including technical directors, chefs, catering leaders, executive producers, award-winning lawyers, designers, creative producers, and business owners. You’ll hear how decisions get made when budgets, timelines, contracts, vendors, and guest experience are all in motion.
Built by practitioners.
The curriculum was developed by Bash Creative’s event strategy and production team. Your instructor, Tome, brings 26 years of experience directing national campaigns for Disney, Subaru, Comcast, the Olympics, and Universal Destinations. Paid with a deep roster of industry leaders as guest speakers, you will get to learn from the folks who have done the work!
Portfolio-ready.
Each week includes practical exercises tied to real production decisions. Your portfolio will show the planning logic behind your work and give you tools you can reference on future events.
Certified
Participants who complete the course and pass the final assessment earn the Event Enablement Academy certification.
Why This Cohort Is Different
This founding cohort has the opportunity to help shape the next version of Event Enablement Academy.
We’re opening this first invitation-only cohort to 40 people before The Academy goes to market. This group includes:
• Bash employees are deepening their production expertise
• University partners from Cal Poly and UNLV who are getting early access
• Representatives from the industry experts who helped build the curriculum
• Select Bash Creative partners, clients, and network referrals
As a founding participant, you’ll complete the full 6-week certification and share feedback on the live experience.
The curriculum, expert interviews, and case studies are ready. This cohort gives us the right room to refine how the Academy is delivered before future cohorts open.
What’s Included
- Full 6-week certification program (12 live sessions)
- Course materials, planning templates, and production tools
- Expert interview clips and professional case studies
- Breakout room collaboration with your cohort
- Practical production exercises and portfolio work
- 3 months free access to the Event Enablement Community (founding members lock in access before it becomes a paid membership) — mentorship, job board, weekly events, vendor spotlights, and ongoing education
Who Is This For
Corporate team members who are asked to plan leadership summits, client dinners, launches, offsites, or internal meetings and want stronger production judgment.
Students preparing for corporate event work who want practical production context before graduation.
Early-career or working event professionals who want to sharpen the fundamentals and put a credential behind what they already do.
Employers who want a practical training path for team members who help manage events.
Professional development in event production may qualify as a tax-deductible business expense. Check with your HR or accounting team about IRS provisions for employee education.
Schedule
Starts:
June 30, 2026
Registration closes:
June 26, 2026
Format:
Tuesday + Thursday, 90 minutes per session
Time:
11:30 am to 1pm PT & 2:30pm to 4pm ET
Duration:
6 weeks,12 sessions total
Class size:
40 participants
Format:
Live virtual sessions with cameras on. Attendance and participation matter.
Testimonials
Limited Seats.
Invitation-only founding cohort. Practical production skills.
The founding cohort starts June 30th. Registration closes June 26 or when all 40 seats are filled.
Seats are first come, first served.