General Catalyst’s Annual General Meeting + Advisory Events
AGM, ABM, + Reception
Client:
General Catalyst
Industry:
Venture Capital Industry
Services:
Live Event Services
The Challenge
For the third consecutive year, we partnered with General Catalyst to produce their Annual General Meeting in San Francisco. This iteration introduced added complexity: orchestrating three distinct yet cohesive events across multiple venues, each with their own unique goals.
The challenge? Orchestrating multiple event environments simultaneously, managing dozens of vendor relationships, and ensuring precision across timelines. We were the anchor so our client could focus on engaging with their guests and attending to stakeholders, not coordinating logistics. Additionally, with many repeat attendees, it was essential to reimagine the experience by delivering fresh connection opportunities, creativity, and a few moments of unexpected delight.
The Solution
Bash brought more than logistics, we brought vision and invaluable support.
We activated our expansive network of trusted vendors and venues to build a seamless team across all event touchpoints, delivering experiences that felt personal and impactful. Our team led the concepting through execution for recreating the Ferry Building marketplace inside the event, a nod to both the venue’s identity and San Francisco’s local charm.
From guided conversations, interactive experiences, and a live piano performance – every transition, activation, and environment was executed with intention. Delivering a truly elevated experience that was a catalyst for connection, innovation, and meaningful dialogue.
Services
- Full theme ideation and execution
- A-Z project management while guiding internal stakeholders
- Tech & AV management
- Main stage content storyboarding
- Venue management and auxiliary venue sourcing & selection
- Overall attendee experience planning
- Vendor sourcing, contracting, and management for decor, branding, signage, entertainment, swag, and interactive
- Budget planning and third-party expense management
- Hotel reservation management
- On-site staffing and execution
