Figma’s Global Sales & Marketing Kickoff 2026
Figma Imagine
Client:
Figma
Industry:
SAAS
Services:
Live Event Services
The Challenge
By year four of engineering this event, the challenge was no longer execution. It was evolution. Figma’s Sales and Marketing Kickoff had grown in scale, visibility, and internal importance. The expectation was to preserve the moments people loved while pushing the experience forward in a way that felt intentional, elevated, and unmistakably Figma.
This year added a new layer of complexity. For the first time, the program expanded across four distinct venues. Each space needed to feel fresh on its own while still reading as one cohesive brand experience. The pressure was not just to deliver. It was to prove that long-standing partnerships can still surprise, sharpen, and raise the bar.
The Solution
Because we deeply understood how our clients’ teams collaborate, what excites the executives, and what clear and direct communication looks like, decisions moved faster, creativity went deeper, and trust was strengthened.
That trust allowed us to push beyond functional planning and into surprise and delight (even in the rain)! Traditions were honored and elevated, new moments were layered in, and the deep brand experience was threaded through all venues.
Most important is that as true partners, we worked through unexpected hurdles with smiles and laughs vs stress and conflict. The experience felt unified, not repetitive, and elevated without losing its playfulness. This allowed our clients to focus on enjoying themselves and delivering content that would move the needle with their teams.
The Outcome
A seamless, four-venue kickoff that delivered both creative impact and measurable value.
Through strategic sourcing and trusted vendor partnerships, we achieved 17% in negotiated savings across the total program budget, without compromising experience, quality, or ambition.
Attendees moved through multiple environments with a clear, unified brand story. Executives felt supported and anticipated. The internal planning team gained confidence and breathing room, knowing decisions were handled.
This is what long-standing partnerships unlock. Sharper ideas. Faster decisions. Smarter spend. Better outcomes year over year.
