Atrium at Dreamforce

Atrium at Dreamforce

Client:

Atrium

Industry:

Tech

Services:

Live Event Services

The Challenge

Building on the success of our 2023 production with our client, we were challenged with even higher goals to enhance their presence at Dreamforce 2024. Our priority was optimizing the budget while delivering exceptional value. At the same time, we had to consistently elevate the guest experience by transforming various types of venues including a basic co-working space, an empty nightclub, and an ordinary café into chic, branded environments. Each venue needed to serve multiple purposes: a content and networking hub, a celebration event, and a mingling space. The spaces needed to reflect the client’s brand and culture, offering an elevated and welcoming experience that fostered positivity, collaboration, and innovation for attendees.

A group of six people sit in modern white chairs around a small table in a bright, contemporary office space with wooden floors and green plants, collaborating on event planning. One person walks in the background; another stands to the side.
A cozy library with geometric wooden shelves filled with books, plants, and decorative items. Ideal for event management, the space features a navy tablecloth-covered table with wine bottles and drinks, while greenery from the shelves adds a lively touch.

The Solution

We tackled this transformation by completely redesigning the co-working space, turning a blank canvas into a branded lounge. By integrating some existing furniture along with custom rental pieces that aligned with the client’s vision and brand aesthetic, we achieved a cohesive look. With strategic budget management, thoughtful design, and smart space planning, we created a versatile venue that hosted multiple keynotes, lectures, private meetings, and provided a comfortable place to recharge and foster meaningful connections throughout. 

For the evening event, we used lighting and custom digital signage to infuse vibrant energy into the nightclub, bringing the “Starry Night” theme to life.

A futuristic event space with blue and purple lighting features a DJ on stage behind a booth displaying “atrium.” As part of our full-service event company, we use LED-lit pillars and digital screens to create an immersive atmosphere for any occasion.
A dimly lit nightclub buzzes as people mingle among glowing LED columns; blue and purple lights create a vibrant atmosphere. A server carries drinks, while a screen displays the Snowflake logo—an ideal scene for innovative event planning.

Services

  • Full theme ideation and execution
  • A-Z project management in collaboration with internal stakeholders
  • Primary venue management & auxiliary venue sourcing, selection, and management
  • Attendee experience planning
  • Tech & AV management 
  • Vendor sourcing, contracting and management for F&B, AV, decor, entertainment, and transportation
  • Hotel reservation management
  • Budget planning and third party expense management
  • Onsite staffing and execution
Two women sit at a table indoors, smiling and talking about event planning. One gestures with a pen in a brown and black patterned jacket, while the other in a blue blazer holds a coffee cup. The softly blurred background shows people and greenery.
A cozy living room with a beige sofa decorated with blue and white pillows, a round wooden coffee table with a green potted plant, blue checkered rug—perfect for virtual event planning sessions—plus a hanging chair and leafy plant by the sunlit window.

Related Work

Enterprise events, made effortless.