Figma’s Global Sales & Marketing Kickoff 2025

Figma Accelerate

Client:

Figma

Industry:

Software

Services:

Live Event Services

The Challenge

Returning for our third year as the planning partner for Figma’s Sales & Marketing Kickoff, we knew we had to exceed expectations once again. With Figma’s brand recently evolving into a more elevated yet playful identity, this SKO needed to reflect that transformation through branded environments, immersive experiences, and intentional details that celebrated and reinforced their company culture.

Beyond the high expectations,  this event brought a new challenge for our team (we always welcome these with open arms.) Hosted at a modern Las Vegas hotel amid an active workers’ strike, we faced last minute changes that demanded agile problem solving skills to uphold our high standards.

A person in illuminated, futuristic clothing interacts with bright green laser beams on a dark stage. As purple and blue lasers cross the scene, fog enhances the vibrant sci-fi atmosphere—perfect inspiration for innovative event planning.
A woman smiles joyfully as she’s hugged by a man at an outdoor evening event with string lights, showcasing the success of expert event planning. Guests chat and hold drinks, adding to the festive, relaxed atmosphere of this lively social gathering.

The Solution

When we learned just one month before the show that we would be navigating a strike, we did what we do best – leaned in as a supportive partner to the hotel.  We worked alongside their limited staff to help deliver a high level of service. Having faced similar challenges before, we knew that leading with kindness and empathy is the best way to ease high-tension situations. Our partnership inspired team members to go above and beyond even when already stretched thin.

Fueled by this positive energy along with surprise-and-delight moments (from live band karaoke to execs dressed as Elvis) we elevated the experience, creating a memorable and inclusive experience for over 600 attendees from around the globe.

A person stands on stage, gesturing with one hand, presenting to an audience. Behind them, large screens display colorful charts and text—a dynamic scene showcasing modern event management. Silhouetted audience members watch from the foreground.

Services

  • Full theme ideation and execution
  • A-Z project management in collaboration with internal stakeholders
  • Tech & AV management 
  • Main stage content storyboarding
  • Auxiliary venue sourcing, selection, and management
  • Overall attendee experience planning
  • Vendor sourcing, contracting, and management for entertainment, swag, and interactive
  • Budget planning and third party expense management
  • Venue sourcing & hotel reservation management
  • Onsite staffing and execution
Five adults pose together, smiling in winter jackets and hats with various logos—lanyards and badges hint at event management or conference planning services. One holds a drink; another wears glasses. The blurred background suggests an indoor or nighttime setting.
Two male dancers in gray tank tops and black pants perform with arms outstretched on stage platforms. The dramatic lighting and golden patterns evoke the vibrant energy often brought to life by expert event management teams at a full-service event company.
A crowd at a formal event gives a standing ovation facing an orange-lit stage. On stage, a screen thanks the crew with headshots. Tables with dinner settings are visible—an impressive display of expert event management.

Related Work

Enterprise events, made effortless.