CHALLENGE

At Workday Rising, thousands of executives, partners, and customers gather for a week packed with impressive content and competing party invitations. OneSource Virtual has a reputation for delivering an unforgettable Customer Appreciation Party for the last 15 years, so it was no surprise that this event needed to cut through the noise and make an impact. They needed a hospitality experience that would:

  • Differentiate from the endless conference receptions.

  • Engage thousands of attendees throughout the evening.

  • Unlock real ROI for sponsors by providing measurable value.

We needed to create a signature experience that positioned the client as the must-attend host of the week.

SOLUTION

Bash Creative engineered an immersive, three-part event that unfolded over one evening, with a new theme revealed every hour. The seamless transitions gave guests the feeling of discovering three distinct parties in one venue  - sustaining energy, sparking curiosity, and ensuring guests stayed until closing.

To maximize ROI, Bash partnered with OSV to reimagine sponsorship. Instead of traditional logo placements, we created engaging activations that sponsors could fully own:

  • Live graffiti wall that evolved with the night.

  • Bead-making station and faux tattoo parlor for personalized takeaways that would be seen on the expo floor as well.

  • Lanyard pin station designed for collectability.

  • High-energy dance floor with silent disco DJ.

OUTCOME

4,000+ total attendees, with over 2,500 guests on-site until close - requiring the team to usher people out at the end of the night.

$32,000 in negotiated savings, demonstrating Bash’s fiscal discipline alongside creative execution.

A three-part thematic journey that sustained engagement across hours - and positioned OneSource Virtual as the undisputed host of the week.

The result was more than an epic party,  it was a strategic brand moment that elevated OneSource Virtual’s presence at Workday Rising, delivered measurable value to sponsors, and set a new bar for ancillary conference events.