Elevating Event Strategy: Maximize Guest Experience & Bottom Line Through Partnership
Event strategy often happens internally within a company, involving key stakeholders and team members responsible for executing the vision. From our experience, many companies spend little time delving into the “why” and “how” of their planned events. Typically, clients only secure approval for having the event and its budget before starting their search for venues and vendors, leaving strategy in the rear view mirror. When it comes to the strategy that is happening internally we agree collective experience history and uniquely personalized insight these team members can provide of the company and its target audience, one crucial voice is often missing from the room—and it is one that could significantly enhance the guest experience and bottom line.
This missing voice is your strategic event planning partner: your event planner, event producer, or event marketing company. These external partners bring a wealth of practical knowledge that internal sales, marketing, or people operations teams simply cannot match. Internal teams are limited by their own past experiences, whereas external partners are continuously involved in planning current events across various industries and markets.
Outsourcing event planning logistics to a third-party agency offers countless benefits. The primary advantage is the time saved by your team on research, correspondence, and organization. While new clients often believe this is their primary need, they soon realize the additional value of an outside perspective would have been valuable in their initial conversations internally. External partners offer deep knowledge of available inventory and services, extensive networks of creative and technical professionals, and up-to-date information on current pricing of goods and services.
Involving your trusted third-party partners in strategy conversations allows you to avoid costly mistakes, develop a feasible plan for success, receive expert advice on engaging sponsors and attendees, and discover creative solutions to conquer your hurdles and meet your goals. We highly recommend initiating this process before securing final approval from executives or booking your event venue. Many of our competitors and we are happy to spend a few hours consulting with you and your team before committing to a full engagement. Starting with a smaller consulting engagement enables both teams to collaborate effectively and ensures key stakeholders buy into solid plans from the outset.
We believe so strongly in the power of event strategy that we’ve created an entire offering around it. These short, non-committal engagements help clients address their biggest event concerns and provide solid plans for them to sell up to their stakeholders. All we ask is that you help us help you by reaching out as far in advance as you can so we can help you determine what is feasible. In the grand scheme of things this small act will yield you great success!
Bash Creative is an event planning company that specializes in incredible gatherings that go beyond just great design. We’re known for teasing out smart goals for your event and serve up a stylish execution that will keep your guests buzzing. Located in San Francisco, but often found in New York, Austin, Chicago, Seattle, and beyond.